I write
Stories that sell
work & me
I’m Toto — a writer, advertiser and performer who builds quiet, well-edited work that puts storytelling first. I craft ads, essays and live pieces that are personal without being indulgent, and the portfolio you’re looking at is a curated archive of that work — selected campaigns, writing, photography and performances. My site uses small, handwritten details for personality and lots of white space so the work can breathe.